Email Marketing Rules Opt-in - Internet Marketing Lead Generation
Email Marketing From art work to copywriting to analytics we are a complete professional source for your email marketing needs. We create every aspect of an email campaign from concept to delivery. We send emails to enhance the relationship of your current or previous customers to encourage customer loyalty and increase sales. We also find targeted opt-in permission email list to help you acquire new customers and follow the handshake electronic communications channel protocol. We comply with the CAN-SPAM Act of 2003 for all emails sent.
Informed Consent: A mechanism through which an individual is clearly and fully notified of the collection and use of an email address and has consented prior to such collection and use. Informed Consent may be implemented in the following forms:
- Opt-in: At the point of email address collection, a person has affirmatively requested to be included on an email list to receive commercial email. No confirmation email is sent and the person is not required to take further action to be included on the email list.
Confirmed Opt-in: At the point of email address collection, a person has affirmatively requested to be included on an email list to receive commercial email. An email is subsequently sent to the person, notifying the person that their email address has been added to the email list. The person is not required to take further action to be included on the email list.
Double Opt-in: At the point of email address collection, a person has affirmatively requested to be included on an email list to receive commercial email. An email is subsequently sent to the person, notifying the person that some action is necessary before their email address will be added to the email list.
Unsubscribe: A mechanism through which an individual may request that he or she no longer receive commercial email.
Unsolicited Commercial Email: Commercial Email sent without an existing business relationship or prior informed consent.
1. Unsolicited Commercial Email
a. Unsolicited commercial email must not be sent.
2. Commercial Email
a. Commercial email must not be sent to an individual's e-mail address unless one of the following situations exists:
i. There is an existing business relationship; or
ii. Prior informed consent of the individual has been obtained.
3. Content of Commercial Email
a. Every commercial email must include an opportunity for the recipient to unsubscribe from receiving such email in the future. Such requests to unsubscribe must be processed promptly and the recipient should be informed of the length of time required for processing.
b. Commercial email must not include "from address" fields, subject lines and message bodies that are misleading, false, or deceptive. Subject lines must not mislead as to the content and purpose of the message.
Gathering of Email Addresses
a. Email addresses must not be gathered through surreptitious methods (e.g., scraping or harvesting, i.e. using a program that collects emails off websites).
The marketing rules and definitions were provided by Interactive Advertising Bureau
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